The sacred is offered to the highest bidder, packaged in perfectly framed images and phrases that promise instant fulfillment.
On social media, silence is sold with background music, inner practice becomes spectacle, and the inward gaze is replaced by the front-facing camera.

Byung-Chul Han, philosopher and social critic, analyzes the society of performance and transparency, where each individual becomes an entrepreneur of the self, managing their body, their time, their image, and even their spirituality.
Here, the person is no longer oppressed by an external force but by their own impulse to display themselves, to produce, to shine.
Coercion has become internal.

Even practices that were born to liberate, yoga, meditation, contemplation, healing therapies, are absorbed by this logic of performance.
Now one meditates “to be more productive“, practices yoga “to get a better body“, heals “to be happier.“
Everything becomes symbolic capital, emotional merchandise.
Spirituality is placed at the service of the ego, not its dissolution.

Byung-Chul Han reminds us that in the society of transparency, everything must be shown.
The invisible, the secret, the immeasurable, becomes suspect.
But spirituality belongs precisely to the realm of the invisible.
Its power lies in what cannot be seen, in what does not need to be displayed.
When exposed, it empties.

Yoga, once a path of interiorization, becomes a shop window.
Social media is full of flawless bodies in impossible asanas, beatific smiles, perfect landscapes.
Serenity becomes a pose. Authenticity becomes a style.
Each breath is recorded, each moment of stillness is shared.
Practice stops being practice; it becomes content.

Han also speaks of the exhaustion of eros: the disappearance of the other as mystery, the impossibility of the intermediate space, of the veil.
Total transparency destroys desire because it leaves no room for secrecy or silence.
Likewise, spiritual exhibitionism destroys the soul of practice: without shadow, without depth, without concealment, spirituality becomes flat, superficial, decorative.

The sacred cannot be transparent.
It requires withdrawal, introspection.
Its power lives in silence.
Authentic practice does not seek attention, does not produce likes or applause; it unfolds in the intimacy of being, where no one is watching.
The true master is not the one who shows the most, but the one who embodies the mystery.

Perhaps the truly spiritual gesture today is to withdraw from the noise, return to anonymity, abandon the compulsion to display ourselves.
To practice without a stage, without witnesses.
To allow body and consciousness to meet again without the mediation of an external gaze.

Because the sacred is not exhibited. It is tended to, protected.
It is presence without publicity.
And perhaps, in a world saturated with light and exposure, the real revolution is to return to the shadow, to let something, finally, remain unseen.